Program 30th of November  

08.00 Registration & refreshments


09.00 - 12.15 Plenary sessions

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New technologies and even the "new ways to use"technologies are changing the Fresh Produce Industry and Supply Chain. Here, information is the driver for almost every innovation. This is based on Internet-of Veggies, BIGdata, augmented reality , robots & drones, sensoring, etc.

09.00 - 09.15
Welcome & Opening Interview: Is There a Change of the Game?

H. van Luijk, Chairman Frug I Com & CEO of Van Nature Growers The Netherlands
P. Maarleveld, CEO GS1 Netherlands
E. Treacy, Chairman IFPS and VP Supply Chain PMA USA



  9.15 - 10.15
Select game <Retail>
Select mode <Pause>
Coffee & networking
10.45 - 12.00 
Select game <Supply>
  Impact of Masterdata on fresh supply; a retail perspective
  Data based brand creation in Fruits & Vegetables
  N. Röhl
C. Waltert
  Department leader Master Data, Edeka Germany
  Man. Business Excellence, SanLucar Spain
  Barcoding; a next level example by Iper 
  E. Casalini
  J. Obels 
  Barcode specialist, GS1 Italy
  Industry Lead Agriculture & Commodity Trading, Capgemini
  Impact on Information(Technology) on supply chain & customers in Fresh Produce 
       S. Martina 
      CEO, The Greenery, The Netherlands 

12.00 - 12.15
Panel discussion


Leader Central Article Master, Edeka Germany

12.15 - 13.00 Networking lunch

13.00 - 14.30 First breakout sessions


13.00 Game changer 1

Kick-off of the Dutch Data Quality Programme for Fresh Produce by GS1 Netherlands/Frug I Com. The Data Quality breakout is Dutch spoken.
Chair: H. Schmeitz

The Dutch Data quality Program in Fresh Produce
B. de Gruijter
Industry manager Food, Health & Beauty, GS1, Netherlands
#GS1, #DataAlignment, #ProductInformation

13.20 - 13.30
Data quality in Fresh; a retail & foodservice vision

Th. Vermeer
Data Architect, Sligro Food Group, Netherlands
#Retail, #Foodservice, #online

13.30 - 13.40
Data quality from a suppliers perspective

T. Bouwman
Supply Chain Manager, Harvest House,
#ICT, #GDSN, #Problemowner

13.40 - 14.00
Panel discussion data quality in Fresh

Wrap up

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13.00 Game changer 2

Technology is developing fast. More and more new solutions and applications are ready to use.
Chair: E. Treacy

13.00 - 13.20
Opportunities for Blockchain in Agri

P.A. Genet
Master of Science, Wageningen UR / Capgemini, Netherlands
#Blockchain, #Trackingtracing, #Foodsafety

13.20 - 13.40
Swarm robotics for Agricultural Applications

J. IJsselmuiden
Phd. Farm Technology, Wageningen UR , Netherlands
#Drones, #Robots, #IOT

13.40 - 14.00
3D Category Management
E. Egberts
Founder & CEO, BloomyPro,
#Visualisation, #3D, #Imaging, #Categorymanagement

14.00 - 14.20
Sensoring 4.0
R. van Schaijk
R&D Manager, Holst-Center / IMEC, Netherlands
#Sensor, #Bigdata, #Meusure

13.00 Game changer 3

Information-exchange from the farm to the chain is becoming more and more essential in the supply chain of tomorrow. This paralel session is focusing on cultivation data.
Chair: K. Poppe

13.00 - 13.20
Farm Data in practice

M. Topper
Farmer, Zonneheerdt,

13.20 - 13.40
From farm data re-use to additionally

N. Broersen
CEO, Agriplace, Netherlands

13.40 - 14.00
Create and capture value from farm data
L. Ge
Senior researcher, Wageningen University & Research, Netherlands
#Valuedata, #Farmdata

14.00 - 14.20
Information Architecture
J.W. Kruize
Researcher, Wageningen University & Research, Netherlands
#InformationArchitecture, #Farmdata

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14.30 - 15.00 Refreshments & networking

15.00 - 16.15 Second breakout sessions


15.00 Game changer 4

Our produce is coming from around the globe, it is also shipped around the globe. Market and production are without borders. In this logistics of products is essential. In this session: an update on how smart logistics is developing.
Chair: D. Vache

15.00 - 15.25
Get your logistics ready for 2020: Think big, Start small and Scale fast
J. van den Berg
CEO, Jeroen van den Berg Consulting BV.,
#Agility, #Disruptive

15.25 - 15.50
Uber for fresh produce? IT can do it

A. Trabelsi
CEO, Quigarco, Netherlands/Israel
#Efficient, #Integration, #Newmodels

15.50 - 16.15
Smart return logistics
R. Reiche
Project Manager ICT, Euro Pool Systems, Germany
#RTI, #Durable, #Returnables

15.00 Game changer 5

New technology is more than just some hardware and software. It's often a complete change of the way we work, of business processes etc.
Chair: J. Proctor

15.00 - 15.25
ERP - a technology or business opportunity(or a problem)
T. Quets
CIO, Capespan,
#ERP, #Implementation, #Changemanagement

15.25 - 15.50
Impact of omni-channel on fresh brand & company!
B. van den Veen
CEO, Artic, China
#Online, #Multichannel, #Brand

15.50 - 16.15
Adoption of digitalisation
L. Andriessen
Senior Researcher, KPN ,Netherlands
#Talentgap, #Digitaltransformation

15.00 Game changer 6

Our industry is based on "the green finger concept". But more and more bigdata is becoming available to change the industry into a decision model based industry. In this session three examples how bigdata is bringing new ways to make decisions.
Chair: W. van den Berg

15.00 - 15.25
Data driven innovation; facts from the social web
M. ten Thij
PhD candidate, Vrije Universiteit Amsterdam, Netherlands
#DataAnalytics, #DataScience, #SocialMedia

15.25 - 15.50
Data for durable cultivation; the gallo winery case
A. Lambrecht
Cloud sales executive, IBM, Belgium
#Sensoring, #DisruptiveTechnology, #BigData

15.50 - 16.15
Data analytics; sell more & waste less
K. van Donselaar &
R. Broekmolen
ass. Professors TU Eindhoven, Netherlands
#BigData, #Durable, #ECR

16.15 Plenary sessions

Game Over?

16.15 - 17.15
TrendZ! On to 2030 and the impact of the Fresh Game...
R. van Hooijdonk
Trendwatcher & Lecturer
Nyenrode & Erasmus University Netherlands

New technologies are bringing major changes our way: robots, drones, internet of things.
Big data will change the way we look at society, create new business models and cause even more
disruptive innovations. In 'Trendz! On to 2030 the impact on the fresh game..' renowned speaker
Richard van Hooijdonk provides you with the unique opportunity to catch a glimpse into future trends and the impact 
on fruit & vegetables.


17.15 - 17.30
WRAP UP of the day
H. Schmeitz
Man. Director Fresh Informationmanagement Center, Netherlands
& chairman of the EU Fresh Info Forum & Roundtables

Closing Drinks


Frug I Com is as diligent as possible in compiling and updating the information on the EU Fresh Forum website. However, Frug I Com does not guarantee the correctness and completeness of the information provided on this website. Equally, Frug I Com does not guarantee that this information is not subject to change. For questions concerning the event and event specifications, please contact Frug I Com directly. 

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