Emanuela Casalini is Barcode Specialist at GS1 Italy. She will be presenting Barcoding; a next level example by Iper. Iper, one of the major player in the Italian retailing sector, started to use GTIN and GS1 DataBar symbology to identify and to scan variable weight products sold at POS.
During this session you will find out what are the reasons of this adoption, the activities that the retailer had to organize to implement this project and the benefits of using GS1 Standards for variable weight products in the fresh food sector.
Emanuela has worked for GS1 Italy since 2010, after graduating in management and production engineering. She deals with all the issues related to identification and barcoding, in particular for the fast moving consumer goods sector. She follows all the activities of the GS1 working groups about AIDC, fresh food and unique Identification, and supports the Italian companies in the adoption the GS1 Standards, with consulting and training.
The presentation will take place during the morning plenary session at the 3rd EU Fresh Info Forum on 30 November in Rotterdam, the Netherlands. The full program is now available online.