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Steven Martina (CEO the Greenery) at 3rd EU Fresh Info Forum

Steven Martina (CEO the Greenery) at 3rd EU Fresh Info Forum

Author: Bob Oudenaarden/Monday, October 31, 2016/Categories: Uncategorized

The world is rapidly changing. In each industry we see disruption, also in horticulture. Many technological changes are no longer linear, but exponential. Baby boomers turn into millennials, shops in pick up points and shopping baskets into meal boxes. Online retailing is growing rapidly and chains are becoming more transparent. Through social media, consumers pro-actively interfere with a product or service and affects the success.

With an increasing world population it will be a big challenge to provide sufficient, safe, healthy, affordable and sustainable produced food. Food security and food safety are important factors. Keynote speaker Steven Martina, CEO The Greenery, will discuss this challenge in “Impact of Information(Technology) on supply chain & customers in Fresh Produce”. 

Steven Martina will speak during the morning plenary sessions. For the full program, see Forum & Roundtables page.For tickets, register at our ticketshop. Please note that today (31-10-16)  is the last day of our early bird registration. 


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