Zoetermeer, 27 October 2016 - Information (technology) is changing the game in Fresh Produce. Speakers at the 3rd EU Fresh Info Forum will show how this influences not only Food Security, Standards but also Uber for Pallets and Smart Return Logistics.
Impact of Information(Technology)
The world is rapidly changing. In each industry we see disruption, also in horticulture. Many technological changes are no longer linear, but exponential. Baby boomers turn into millennials, shops in pick up points and shopping baskets into meal boxes. Online retailing is growing rapidly and chains are becoming more transparent. Through social media, consumers pro-actively interfere with a product or service and affects the success.
With an increasing world population it will be a big challenge to provide sufficient, safe, healthy, affordable and sustainable produced food. Food security and food safety are important factors. Keynote speaker Steven Martina, CEO The Greenery, will discuss this challenge in “Impact of Information(Technology) on supply chain & customers in Fresh Produce”.