B. de Gruijter
Industry manager Food, GS1 Nederland
Birgitta de Gruijter is the industry manager Food, Health and Beauty at GS1 Netherlands. She used to be a strategy consultant at the Boston Consulting Group, and marketing and innovation director at Philips Consumer products. Today, she is responsible for the GS1 datapool and dataquality program in The Netherlands and is a member of the Frug I Com business council.
Dedicated to the implementation of GS1 standards and solutions to improve the efficiency and visibility of supply and demand chains, Birgitta is a fervent advocate of improving data quality. She believes it is key, to accommodate the ever-increasing demands from both industry and legislation of providing high-quality product information to consumers.