Gold sponsors


Steven Martina
CEO The Greenery

Impact of Information(Technology) on supply chain & customers 

The world is rapidly changing. In each industry we see disruption, also in horticulture. Many technological changes are no longer linear, but exponential. Baby boomers turn into millennials, shops in pick up points and shopping baskets into meal boxes. Online retailing is growing rapidly and chains are becoming more transparent. Through social media, consumers pro-actively interfere with a product or service and affects the success.

With an increasing world population it will be a big challenge to provide sufficient, safe, healthy, affordable and sustainable produced food. Food security and food safety are important factors.

Steven Martina, CEO The Greenery, wants to contribute to a healthy world by making fruits and vegetables affordable and accessible for everyone. The Greenery and its 500 growers are constantly working the chain to make it more sustainable, optimize cultivation processes and inspiring consumers by responding to their needs. Technology is an important facilitator to achieve these goals.

N. Röhl
Department leader Master Data, Edeka Germany

Impact of Masterdata on fresh supply; a retail perspective

Since 2011, Norbert Röhl has been responsible for master data collection and maintenance within the core product group of the EDEKA Group. He has been responsible for the national maintenance of the product master data for fresh fruit and vegetables. He earned his assortment competency in fruit and vegetables at various fruit cultivators in Kehl and Offenburg. He gained considerable experience in EDI and standards at the Seeburger AG, where he played a major role in the introduction of EANCOM in German trading. He is a member of various national and international GS1 specialist groups.

Richard van Hooijdonk
Inspirational Speaker

Trendz! On to 2030: the Impact on the Fresh Game

New technologies are bringing major changes our way: robots, drones, Internet of Things. Big data will change the way we look at society, create new business models, and cause even more disruptive innovations.In ‘Trendz! On to 2030 the impact on the fresh game ..’ renowned speaker Richard van Hooijdonk gives you the unique opportunity to catch a glimpse into future trends and the impact on fruit & vegetables.

Richard van Hooijdonk started his career as marketing director at banks, publishing companies and technology companies where he held strategic advisory positions, was part of management teams and sat on various boards of directors. Since 2007, he has been an Inspirational speaker on various topics for companies and organizations such as NATO, European Commission and Google. 





J. Obels
Industry Lead Agriculture & Commodity Trading, Capgemini

Data based brand creation in Fruits & Vegetables

Jacko Obels is Industrylead Agriculture & Commodity trading at Capgemini. As trained agronomist/horticulturist/farmer he is focusing on the application of technologies in agribusiness. He is the global thought leader developing new platforms and applying the latest technologies. He has strong global knowledge of the upstream ( farmers) , origination and traders in as well fruit and vegetables and commodities like grains etc. He supports as well de ABCD as firms like Sanlucar in transforming their landscape in to the new digitized world with the use of best in breed as well new start up technologies.


Emanuela Casalini
Barcode Specialist GS1 Italy

Barcoding; a next level example by Iper
Emanuela works for GS1 Italy, with the role of Barcode Specialist. She has worked for GS1 Italy since 2010, after the graduation in management and production engineering. Emanuela deals with all the issues related to identification and barcoding, in particular for the fast moving consumer goods sector. She follows all the activities of the GS1 working groups about AIDC, fresh food and unique Identification, and supports the Italian companies in the adoption the GS1 Standards, with consulting and training.

Emanuela participated to the Italian working groups related to traceability of meat and fish products and to the adoption of Regulation 1169, moreover she has coordinated the Italian working group for the introduction of GS1 DataBar in Italy. 





C. Walter
Man. Business Excellence, SanLucar Spain

Data based brand creation in Fruits & Vegetables

Christoph Waltert was born in Germany in 1982 and studied Business Administration, with a special focus on Marketing &Trading as well as Business Informatics, at the University of Passau.He initiated his professional career as intern within the German company Loyalty Partner GmbH, where he has soon held important positions as Project Controller or Business Unit Controller.

Due to his strong international vocation, Waltert moved to Mexico City in 2011 to join the professional team of PAYBACK México as Product Manager and authorized Representative.

And nowadays he holds in Spain the position of Business Excellence Manager in SanLucar Group, multinational specialized in the fruit and vegetable sector; and premium brand present in more than 23 countries. Within his position he is in charge of the effective optimization of business processes and responsible for introducing new technologies.



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