CEO The Greenery
Impact of Information(Technology) on supply chain & customers
The world is rapidly changing. In each industry we see disruption, also in horticulture. Many technological changes are no longer linear, but exponential. Baby boomers turn into millennials, shops in pick up points and shopping baskets into meal boxes. Online retailing is growing rapidly and chains are becoming more transparent. Through social media, consumers pro-actively interfere with a product or service and affects the success.
With an increasing world population it will be a big challenge to provide sufficient, safe, healthy, affordable and sustainable produced food. Food security and food safety are important factors.
Steven Martina, CEO The Greenery, wants to contribute to a healthy world by making fruits and vegetables affordable and accessible for everyone. The Greenery and its 500 growers are constantly working the chain to make it more sustainable, optimize cultivation processes and inspiring consumers by responding to their needs. Technology is an important facilitator to achieve these goals.