The Business Forum consists of a series of interactive activities designed to provide entrepreneurs, managers and experts from the agricultural sector a comprehensive overview of the developments in both individual companies and the fresh produce industry in general as a result of growing technological possibilities.

Together with thought leaders from tech companies (Agrilyst, Dutch Blockchain Coalition) , retail (Jumbo), fresh produce (Rijkzwaan, Capespan, NFO, Fruitmasters) research (TU Delft, KU Leuven) and governance (Rotterdam Food Cluster, European Union), we will address these developments and look at the opportunities and the impact on data management and standardisation.

 You are also welcome to participate in panel discussions, engage with fellow delegates during our network breaks, experience live drone and robotics demonstrations or join our greenhouse tours. 

To register for the Business Forum select the button below.

For a printable version of the programme click here.

9.00- 11.00 Plenary sessions: Why, how & what?

Data driven retail: from general to personal
Tim Hehenkamp, Director Data & Personalisation, Jumbo retail, NL

Technology: It can work!
Tom Quets, Chief Information Officer, Capespan Global, BE

How can we make technology work for crops & growers?
Mike Poodt, Business Consultant Innovations, Rijkzwaan, NL


11.00- 15.30 Parallel sessions: what's happening?


Produce 4.0 sessions

Fruit 4.0
Patricia Hoogervorst, NFO (NL)
Theo Thewessen, HAS Den Bosch (NL)

Field 4.0
Corne Kempenaar, CHA Vilentum (NL)

Glas 4.0
Allison Kopf, Agrilyst (USA)

Chain 4.0 sessions

Logistics 4.0
Port 4.0: From Wharf to an Information-driven Service Hub

Trade 4.0
Cindy van Rijswick, Rabobank (NL)
Frederik Smoes, Euro Pool Systems (NL)

Quality 4.0
Maartje Vullings, Fruitmasters (NL)

Tech 4.0 Roundtables

Data 4.0
Jerry Tracey, GS1 Nederland (NL)

Robotics 4.0
Jesse de Baerdemaker, KU Leuven (BE)
Panel Discussion

Blockchain 4.0
Ad Kroft, Blockchain Coalition (NL)
Panel Discussion

15.30- 17.00 Plenary: Whats next?

Next stop? Internet-of-plants
Prof. Peter Steeneken, TU Delft & Kavli Institute of Nanoscience, NL

Erik Jan Koedijk, Inspirator & Author of "Reset", NL

The technology for disruption in Agri & Food is here: is the EU ready for IT?
Jan Huitema, Member of the European Parliament



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